company history

About us: company history

What does salacca mean?

company historySalacca is a trunkless palm tree wide-spread all over tropical Asia. It bears the salak fruit, known also under the name „snake fruit“ .company history The fruits which grow in a distinctively patterned, thin leathery hide ressemble large garlic cloves or lychees. The salak however has an agreeable sweet-sourly flavour unlike any other fruit.

Health, elegance, simplicity and nature – which are the main values of the lifestyle concept of salacca – are symbolised by the salak fruit.



How did salacca evolve?

Dr. Diana BrandThe origins of salacca date back to her founder´s long stay in Asia. Fascinated by the healthiness, elegance and simplicity of Asian culture, Diana Brand had the idea to combine these basic elements in a modern Asia shop concept in Europe. Since 2001 salacca imports selected products according to the company´s lifestyle concept. These products come mainly from Malaysia and South Korea, where Diana Brand had lived herself.

After continuous growth of the company, a representative office was founded in South Korea in January 2009. Its main function is to improve salacca´s supply chain management by optimizing the relationship with Korean suppliers and the shipment of goods. This office is managed by Ms. Cho, Kyu Yuen. She has been our partner since salacca´s foundation and is an expert in Korean teas and health products.


The founder of the company,
Dr. Diana Brand

Dr. Kyu Yuen ChoAddress of the salacca representative office in Korea:
77 Tongie-dong, Jongno-gu
Seoul 110-040, Korea
Tel: +82-2-7231942 or +82-10-5248-1918
Fax: +82-2-723-1918

General Manager in Seoul,
Dr. Kyu Yuen Cho


What does salacca offer?

We specialize on high-quality tea from selected tea estates. Salacca is import agent of BOH tea (black highland tea) from Malaysia and of organically grown tea (green tea and other teas) from Korea. In addition salacca offers a variety of natural, healthy and useful products in the fields of Asian culinary, wellness and living culture.